Experian partners with Root Insurance to simplify auto insurance shopping

On April 30, 2025, Experian, a global data and technology company, unveiled its latest expansion in the auto insurance sector through a partnership with Root Insurance. This collaboration allows consumers to utilize Root's technology-driven solutions within the Experian Marketplace, effectively enhancing the insurance shopping experience for drivers. By integrating Root Insurance, shoppers can seamlessly switch to Root without the need for changing platforms, thus minimizing the traditional hassles associated with insurance comparison and policy management. The Root app has established itself as a leader in providing quick and convenient insurance services, enabling users to secure coverage in as little as 60 seconds. It boasts nearly 15 million downloads to date, evidencing its popularity and trust among consumers looking for simpler insurance solutions. The fully digital experience offered by Root empowers customers to manage their policies efficiently and file claims directly from their mobile devices. This will likely resonate with the growing demand for tech-friendly solutions in the insurance industry, particularly among younger, tech-savvy consumers. The Experian Marketplace aims to streamline the insurance shopping process further by simplifying the comparison of car insurance options for consumers. Historically, shopping for insurance has been cumbersome, often requiring extensive time and effort to find suitable rates and plans. This initiative by Experian looks to eliminate those barriers and provides users with the opportunity to locate better rates for their current insurance policies within minutes. The partnership reflects a broader trend in the insurance industry toward leveraging data science and technology to enhance consumer experiences. As businesses increasingly lean into digital transformation, the collaboration between Experian and Root Insurance is positioned to set a new standard for how auto insurance is marketed and delivered. This approach highlights the potential benefits of technology in creating more personalized, efficient, and accessible insurance services for modern drivers everywhere.