Heat wave boosts customer traffic in San Francisco area businesses

During a week-long heat wave in San Francisco, businesses in coastal cities like Half Moon Bay and Sausalito experienced a significant increase in customers. Many visitors traveled from inland areas such as Sacramento and the Central Valley to escape the extreme heat. Bob Partrite, CEO of Fog Harbor Fish House, reported a 15 to 20 percent increase in restaurant traffic, while retailers at Pier 39 also saw a boost in sales. Dylan Defreitas, who owns three shops at Pier 39, prepared for the influx by stocking up on merchandise and hiring additional staff. Local beaches, including Crissy Field Beach, Baker Beach, and Ocean Beach, were crowded with people enjoying the warm weather. Beach-goers expressed their delight in spending time outdoors rather than staying home in the heat. This unusual weather pattern provided a much-needed economic boost for local businesses, particularly during weekdays when foot traffic is typically lower. With Fleet Week approaching, retailers anticipated that any extra merchandise ordered for the weekend would likely sell out quickly, further benefiting from the increased visitor numbers.