Hamleys selects Lego, Barbie, and Rubik's Cube as top toys of all time
- Hamleys released a list of the greatest toys of all time to celebrate its 265th birthday.
- The top three toys named are Lego, Barbie dolls, and the Rubik's Cube, highlighting their cultural impact.
- The list reflects the enduring popularity of toys and emphasizes their role in family bonding and nostalgic memories.
In a celebration of its 265th birthday, the iconic toy retailer Hamleys has released a list highlighting the greatest toys of all time, marking a significant moment in the history of play and entertainment. Prominently featured are Lego bricks, first launched in 1958, the Barbie doll, which has sold over one billion units since its introduction in 1959, and the Rubik's Cube, a puzzle that has captivated audiences worldwide. This list was carefully curated with insights from industry buyers who evaluated the cultural impact and historical significance of various toys, underscoring their enduring popularity across generations. Hamleys also recognized other popular items, including the board game Monopoly, the Tamagotchi virtual pet indicative of 90s nostalgia, and the Action Man doll. The company described these toys not just as playful objects but as cultural phenomena that had a profound influence on society and childhood experiences. The inclusion of timeless classics like the hula hoop and marbles offered a nostalgic view, connecting current generations to the past, as they continue to be enjoyed by children today. Victoria Kay, head buyer at Hamleys, noted the process of creating this list turned into a reflective journey that revived memories of past favorites, emphasizing the strong emotional connections that toys foster. She shared her personal experiences with toys like Sindy and Glo Worm, highlighting how toys can combine play with nostalgia. The competitive and social aspects of toys, such as Monopoly, were acknowledged as key components in their lasting appeal, creating opportunities for family bonding and interaction. The excitement surrounding toy releases was also acknowledged, with senior buyer Karen Dennett recalling moments of extreme demand for specific toys, particularly during holiday seasons. This often resulted in restrictions on purchases to manage supply effectively. The notable mention of the Frozen Singing Doll illustrated how certain toys could become synonymous with specific cultural moments, further enhancing their significance and demand in the marketplace. As Hamleys looks to the future, the enduring legacy of these toys serves as a reminder of the joy and creativity they bring to children and families around the globe.