Aug 12, 2024, 7:34 PM
Aug 12, 2024, 7:34 PM

NRSC Cancels $700K Ads in Ohio Senate Race

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Highlights
  • The NRSC cancels $700K ads in the Ohio Senate race between Bernie Moreno and Sherrod Brown.
  • The National Republican Senatorial Committee's decision is a strategic move amid the competitive race.
  • The cancellation of fall cable ad reservations hints at shifting dynamics in the Ohio Senate race.
Story

The National Republican Senatorial Committee (NRSC) has canceled over $700,000 in fall cable ad reservations for the competitive Ohio Senate race, according to AdImpact. The ads were intended to support GOP candidate Bernie Moreno and undermine incumbent Sen. Sherrod Brown (D-OH). This decision comes as the NRSC shifts its strategy, relying on allied super PACs to continue funding the campaign, particularly the Senate Leadership Fund, which has already invested millions in battleground states. Sources indicate that the NRSC believes funds can be utilized more effectively through hybrid advertisements, which allow for a more favorable candidate rate. The committee remains optimistic about Ohio as a key opportunity for Republican gains, citing the unpopularity of President Joe Biden and Vice President Kamala Harris in the state. The NRSC has expressed its commitment to continue investing in Ohio, despite the recent ad cancellations. The Ohio Senate race has emerged as one of the most expensive in the 2024 election cycle, surpassing $300 million in total spending. Prior to the NRSC's withdrawal, Republicans had been outspending Democrats in Ohio, with a projected $158.4 million compared to $152 million from their opponents. Current polling indicates that Sen. Brown holds a five-point lead over Moreno, highlighting the competitive nature of the race as it approaches Election Day.

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