Khloé Kardashian and Kris Jenner are asking for $10 million for Khloud
- Khloé Kardashian and Kris Jenner are raising $10 million for their new business called Khloud.
- The company has already raised $4.49 million and is focusing on snacks like popcorn and protein supplements.
- There is increasing speculation that Khloud may center on protein popcorn products.
In October 2024, Khloé Kardashian and Kris Jenner began the process of raising funds for a new consumer startup called Khloud. According to a recent SEC filing, the duo aims to collect a total of $10 million for this venture, and they have already achieved substantial progress by securing $4.49 million of that goal. The public interest is heightened by the recent trademark filings associated with Khloud. These filings include terms covering a variety of snack foods, such as popcorn and granola, and extend to protein supplements, suggesting a focus on health-conscious consumers. The startup's leadership is notable, with Bryan Baum, a serial entrepreneur and co-founder of K5 Global, designated as the CEO. His involvement is vital, as K5 Global is also instrumental in navigating the fundraising process for Khloud. Accompanying Baum in this venture is Michael Kives, another co-founder of K5 Global, who has established ties to the Kardashian-Jenner family. Kives is recognized for his successful role in assisting Kendall Jenner with the launch of her 818 Tequila brand, indicating his proven track record in managing celebrity-driven enterprises. The growth of internet speculation surrounding Khloud has also gained momentum, particularly concerning the type of products they may offer. Analysts and fans alike seem to be linking Khloud with a potential focus on protein-based snack options, notably protein popcorn, which would resonate with current health trends and dietary preferences among consumers. This speculation underscores the public’s keen interest in the products Khloud might eventually roll out to market. In conclusion, the substantial fundraising efforts reflect not just a business initiative but also the Kardashian-Jenner family's continuous influence in the consumer market space. As they venture into the snack and supplement industries, it remains to be seen how Khloud will establish itself against established competitors within the health food sector.