Ipsos confirms acquisition talks with Kantar Media

On December 2, 2024, Ipsos, a prominent market research company based in France, announced that discussions are currently taking place regarding a potential acquisition of Kantar Media. This statement follows reports in various media outlets that speculated on the possibility of such an acquisition. Ipsos emphasized that these discussions align with their strategy to explore investment opportunities that could enhance their position in the competitive market research sector. Nonetheless, the company clarified that there is no certainty if any formal offer will be made, nor were there specifics concerning the terms of any potential deal. Importantly, there was no assurance provided that these discussions would lead to an agreement, marking the still tentative nature of the conversations. Ipsos stated they would refrain from making any further comments until the situation clearly develops. Should negotiations advance, the company promised to make appropriate announcements in compliance with regulatory standards. As one of the largest research firms globally, Ipsos boasts a substantial workforce and operates in numerous markets, emphasizing their expansive reach and influence in the industry. The company has a history of employing unique multi-specialist capabilities to derive insights into various sectors, offering 75 business solutions based on diverse data collection methods. The ongoing discussions regarding Kantar Media acquisition highlight Ipsos’s proactive approach in solidifying its market position and exploring opportunities for growth amidst a dynamic and evolving market landscape.