Harman secures audio brands Bowers & Wilkins, Denon, Polk and Marantz for $350 million

In the United States, Harman International has announced a significant acquisition deal to purchase Bowers & Wilkins, Denon, Polk, and Marantz from Masimo for $350 million in cash. This agreement highlights Harman's strategic expansion within the audio industry, as they aim to integrate these renowned brands into their existing portfolio, which already includes iconic names such as JBL, Harman Kardon, and AKG. The acquisition is set against a backdrop of Masimo's intent to streamline their consumer audio business and refocus on their core professional healthcare segment. The sale comes after a thorough review of Masimo's operations, aligning with their goal to drive innovation within the healthcare sector while enhancing profitability. The audio brands being sold are well-respected and hold significant market presence, making this transaction an appealing opportunity for Harman. By bringing these brands under its umbrella, Harman is not just expanding its product offerings across various categories such as home audio and car audio, but is also poised to leverage its resources to enhance growth in these segments. Both companies expressed optimism about the deal. Harman's President, Dave Rogers, stated that incorporating Sound United's portfolio marks a strategic move that complements Harman's strengths. He emphasized that expanding into key product categories is vital for future growth. Furthermore, Masimo's leadership, including CEO Katie Szyman, expressed confidence that the consumer audio business would thrive under Harman's guidance, ensuring the brands' legacies continue in a manner that aligns with Masimo’s shifted focus. This transaction is expected to close by the end of 2025, pending necessary regulatory approvals. Financial advisors and legal representatives have been involved throughout the negotiation process, ensuring both parties' interests are maintained as they navigate the transition. The merger is not only seen as a financial opportunity but also as a cultural shift for Maserimo, reinforcing their commitment to healthcare while providing Harman with leading audio technology that could foster further innovation and market presence.