Nussmeier and Beck lead POWERADE campaign for 2024 college football season

Garrett Nussmeier, the LSU quarterback, and Carson Beck, the Georgia quarterback, are collaborating on a new campaign for POWERADE titled "Commitment Takes More". This initiative highlights the dedication and discipline required to excel as a Division I athlete, as emphasized by Nussmeier in a recent interview. He noted the mental and physical challenges athletes face, underscoring the importance of responsibility and a strong work ethic instilled by their coach, Brian Kelly. Nussmeier expressed his gratitude for the opportunity to represent POWERADE, a brand he has been loyal to since childhood. He highlighted the beverage's role in keeping athletes hydrated, especially in the hot climate of Louisiana, which is crucial for maintaining performance during practices. The partnership is significant for Nussmeier, as POWERADE is also a main sponsor of LSU, further solidifying his connection to the brand. As the college football season approaches, both quarterbacks are preparing for their respective opening games, with LSU facing USC in Las Vegas and Georgia taking on Clemson in Atlanta. This campaign not only promotes the beverage but also aims to inspire athletes to embrace the hard work and commitment necessary for success in sports. The collaboration between Nussmeier and Beck serves as a reminder of the teamwork and dedication required in college football, as they both strive for SEC and national championships while representing a brand that resonates with their athletic journeys.