Alaska Airlines takes over the Space Needle New Year's celebration

On December 6, 2024, Alaska Airlines announced its sponsorship of the esteemed New Year's Eve event known as New Year's at the Needle, celebrated at the iconic Space Needle in Seattle, Washington. This year's event promises to be grander, with new features including the addition of San Diego to the broadcast alongside Portland, Spokane, and Seattle, highlighting the West Coast's vibrant holiday spirit and showcasing its stunning landscapes in a televised format. The Space Needle will serve as the canvas for a series of dramatic light shows, slated to begin at 10:00 PM PT and culminating in a spectacular fireworks display at midnight, ringing in the New Year of 2025. Moreover, attendees at Seattle Center will enjoy a lively atmosphere with the best viewing spots at the International Fountain Lawn and the Fisher Pavilion. The event is designed not only to bring together local residents but also to connect viewers from different cities via live broadcasts, enhancing community engagement during the festive season. In preparation for the show, Alaska Airlines, the sole West Coast-based airline, has expressed its enthusiasm for the event, indicating a commitment to providing a jubilant New Year's experience to its customers across the region. CEO Ben Minicucci highlighted the company's dedication to creating memorable experiences for its guests amidst the celebratory backdrop. Notably, the event will feature a total of four pre-shows focused on light displays before the main performance, ensuring a vivid spectacle that captivates both in-person attendees and those watching from home. While the Space Needle remains an integral part of the night’s festivities, it is important to note that there will be no public events held at the top of the tower. The Space Needle will, however, extend its hours on December 31, opening from 9:00 AM to 8:00 PM, allowing visitors to experience the monument throughout the day before the evening's festivities commence. This approach encourages families and friends to gather and celebrate in a communal environment before the countdown to midnight. With safety and enjoyment as priorities, light-only pre-show events are planned at 10:00 PM, 10:30 PM, 11:00 PM, and 11:30 PM, ensuring that everyone has a chance to enjoy the mesmerizing displays leading up to the primary show. As this beloved event continues to evolve, Alaska Airlines reflects on the long-standing partnership with Sky Elements Pyro, which has played a crucial role in establishing the tradition of New Year's fireworks at the Space Needle since the mid-1990s. The collaboration underscores a commitment to providing unforgettable experiences year after year. With an expected diverse audience engaging with the broadcast and a local crowd gathered at Seattle Center, this year’s New Year’s Eve celebration aims to reinforce community ties and generate excitement as everyone joyfully welcomes 2025 together.