Procter & Gamble reveals AI improves office collaboration efficiency
- Procter & Gamble conducted a study involving AI assistance in product innovation.
- The study revealed that professionals experienced enhanced collaboration and emotional benefits when working with AI.
- The findings suggest that AI can function as a valuable teammate, transforming workplace dynamics.
In a recent study commissioned by Procter & Gamble, researchers explored how generative AI can enhance teamwork and innovation in the workplace. The study, partially funded by Harvard Business School and conducted by experts from various prestigious institutions, involved 776 professionals engaged in product innovation tasks. Participants were challenged to create new products or services addressing specific business unit needs, with findings indicating that AI can substantially boost individual and team performance. The research aimed to evaluate the potential of AI to assist human workers and replicate benefits typically associated with human collaboration. Researchers examined three critical questions related to AI's efficacy in a team setting: whether it matches human performance, if it cultivates social engagement, and if it can bridge knowledge gaps effectively. The results were promising, revealing that AI functions similarly to a