Threads introduces curated groups of accounts to follow, are you ready to join?

In recent weeks, Meta has been actively developing new features for its Threads platform, which is positioned as a competitor to Bluesky and Twitter. One of the most noteworthy additions is a feature that allows users to follow curated groups of accounts, similar to the starter packs introduced by Bluesky. This new feature aims to enhance user experience by helping individuals easily connect with accounts based on specific interests, including categories like basketball, fashion, food, books, and pop culture. The announcement regarding the testing of these curated collections was made by Adam Mosseri, the head of Instagram, during a recent update on the platform’s progress. It was mentioned that users would have access to these collections both when signing up for Threads and within their For You feed. This strategic move by Meta is likely a response to the increased popularity of Bluesky, where the user base is growing but still trails behind Threads in terms of overall signups. Additionally, the feature was reportedly curated by a designated group of community leaders from Threads, who are responsible for creating and sharing the initial wave of collections. This approach not only draws on the interest of users but also facilitates a sense of community among followers of similar interests. Overall, the introduction of these curated accounts is part of Meta's broader strategy to keep up with user preferences and enhance the overall performance of Threads. With 35 million signups in November alone, it is clear that Threads maintains a significant user base compared to Bluesky, which at that time had just surpassed 25 million users. Yet, Meta acknowledges the need to innovate continually to retain its users and attract new ones, especially as competition in social media intensifies.