Siddharth Barman takes charge as Vice President of Marketing at Mobupps
- Siddharth Barman has over 14 years of experience in growth marketing and product innovation.
- Before joining Mobupps, he played a pivotal role at Affle, launching technology products globally and driving growth.
- As VP of Marketing at Mobupps, Barman is expected to lead global marketing efforts and expand the company's reach into new markets.
In Tel Aviv, Israel, on December 16, 2024, Mobupps announced the appointment of Siddharth Barman as its new Vice President of Marketing. With over 14 years of experience in growth marketing and strategic partnerships, Barman aims to lead the company's global growth initiatives and expand the reach of Mobupps' innovative advertising technologies. His previous role at Affle involved driving global growth across products and platforms, further establishing his capability in launching new technology products internationally. Mobupps, a significant player in mobile advertising and technology solutions, is poised to leverage Barman's expertise in strategic alliances, having made substantial contributions in markets across the US, EU, LATAM, MENA, SEA, and India. Barman's background includes successful leadership in launching technology products to diverse international markets and fostering significant partnerships, which will be essential for Mobupps as it seeks to penetrate new emerging markets. Under Barman's leadership, Mobupps plans to roll out local teams and enhance its client portfolios, aiming for record growth in the coming year. Barman expressed his enthusiasm for this new role, stating that he is honored to lead the marketing efforts, focusing on innovative strategies and technology to meet customer expectations and redefine the advertising landscape. Mobupps’ leadership is confident that Barman's energy and expertise align with their vision for growth in 2025 and beyond, setting the stage for significant advancements in their marketing initiatives and overall business strategy.