Cornwall tourism struggles as Flambards theme park shuts down

In recent months, Cornwall has faced significant challenges in its tourism sector, with notable events impacting its economy and visitor attractions. Flambards amusement park in Helston announced its closure on November 4, 2024, attributing the decision to rising operational costs and a sustained decline in visitor numbers. This closure is part of a troubling trend observed in the region; many theme parks and tourist attractions are struggling to attract visitors. Expert opinions indicate that 2024 has been particularly harsh for Cornish tourism, with reports of empty holiday rentals and a lack of occupancy in caravan parks during traditionally busy periods such as school holidays. The overarching problem that Cornwall faces is intensified competition from more cost-effective overseas destinations. Recent data suggests that the cost of holidays in places like the Costa del Sol or Florida can be lower than staying in popular areas of Cornwall, undermining the local vacation industry. For example, while a week’s stay in Gwithian averages £1,374, a similar property in Malaga costs around £931. This price disparity, combined with the costs of meals and attractions in Cornwall being comparatively higher, has led many UK travelers to opt for international trips instead. Additionally, the hospitality industry in Cornwall has faced accusations of hostility towards visitors, which may also deter repeat tourism. Local Facebook groups have seen comments from residents expressing frustration over unwelcoming attitudes towards tourists. The decline in traditional shops and seasonal offerings that usually cater to holidaymakers further illustrates a sector in trouble. This dissatisfaction among both locals and travellers is causing a significant shift in the perception of Cornwall as a desirable holiday location. Looking forward, Cornwall's tourism industry is at a critical juncture, facing the dual challenge of restoring its appeal while addressing local economic conditions and visitor experiences. Key stakeholders, including property owners and tourism operators, have begun initiatives like the Survive 25 campaign to advocate for changes that will help revive the region’s tourist appeal. The future of local businesses remains uncertain, as many rely heavily on the influx of visitors throughout the year, particularly during school holidays.