Buffalo Trace unveils stronger Sazerac Rye Whiskey 100 Proof

In July 2025, Buffalo Trace Distillery launched a new expression of Sazerac Rye Whiskey, specifically a 100 Proof version that aims to cater to modern cocktail needs. The release was unveiled at the Tale of the Cocktail conference in New Orleans, a city rich in the history of rye whiskey and cocktails, where Sazerac originated. This new whiskey represents an increase in alcohol by volume from the original 90-proof, providing bartenders with a bolder option for creating classic cocktails like the Sazerac and Manhattan. The decision to produce a higher-proof variant comes in response to the rising demand from both bartenders and consumers for more intense spirits that can withstand dilution and bold flavors typically found in modern mixology. With flavor notes of clove, vanilla, pepper, and enhanced citrus and spice characteristics, this new expression strongly aligns with current trends favoring richer taste profiles. Master Distiller Harlen Wheatley expressed that the whiskey maintains its signature profile while delivering extra complexity. Additionally, the 100 Proof Sazerac Rye will be part of the Sazerac Barrel Select program, enabling bars and restaurants to select individual barrels for their establishments. This aim is to personalize the whiskey experience further while tapping into the growing interest for higher-proof options in bar environments. The suggested retail price has been set at $29.99 for a 1-liter bottle, making it accessible for a broader audience. As the spirits landscape continues to evolve, Buffalo Trace has recognized the shift in consumer preferences toward smarter choices with stronger flavors. The introduction of this high-proof whiskey is a strategic move that not only enhances the reputation of Sazerac Rye but also reinforces the brand's commitment to delivering quality products tailored to the needs of both habitual drinkers and cocktail enthusiasts.