CBS Champions League Coverage: Thierry Henry"s Global Impact

CBS Sports has established itself as a significant player in the broadcasting of the UEFA Champions League since it first aired the tournament in 2020. The network secured its rights after Turner Sports opted out, leading to a three-year deal with UEFA starting in the 2021-22 season. The Champions League has been a major driver of subscriptions, ranking among the top five reasons for viewers to subscribe during the 2023-24 season. This success has positioned CBS as a destination for football fans in the U.S., alongside its recent acquisitions of EFL rights and renewals for NWSL and Serie A. Pete Radovich, the coordinating producer, noted the network's Champions League Today studio has become a focal point for discussions on major European football nights. The excitement generated by the Champions League has created a unique viewing experience, especially during times when other sports are not being broadcast. This has led to considerations for UEFA to explore weekend games, which could further enhance exposure and engagement with the sport. CBS's growing portfolio raises questions about future rights acquisitions, with speculation about potential interest in high-profile events like the World Cup or Premier League. Berson, a key figure in CBS's sports strategy, expressed a desire for more premium content, acknowledging the challenges of attracting new fans when the core audience is already engaged with UEFA products. The network's approach to sports broadcasting emphasizes entertainment and quality, aiming to provide viewers with the best possible experience. The Champions League is viewed as the pinnacle of club football, showcasing top talent and generating significant interest among fans, which CBS aims to capitalize on moving forward.