Vivo unveils Vision headset at Boao Forum event in China

In March 2025, the Chinese tech company Vivo announced the launch of its Vision headset during the Boao Forum event held in Hainan, China. This announcement follows the introduction of Apple's Vision Pro headset in June 2023, which did not perform as strongly in the market as Apple anticipated. Notably, the Vision headset exhibits several design features reminiscent of the Vision Pro, such as a dark, shiny front panel and a similar cable-tethered battery pack. These shared elements highlight the competitive landscape of mixed reality devices, where companies often draw inspiration from one another. The Vivo Vision headset is anticipated to serve a dual purpose, operating as both a consumer device and a technological platform aimed at enhancing robotic capabilities, acting as the "brain" and "eyes" for robots. While the specifics of the device's technical specifications—including its processor, screen technology, and resolution—have not yet been disclosed, signs indicate that it may incorporate advanced features such as hand tracking via its downward-facing cameras. This suggests Vivo's attempt to improve upon Apple's initial offering while leveraging advancements made in the two years since its competitor's debut. Despite Apple's formidable presence and market shares, Vivo has been making significant strides within the tech industry. According to Counterpoint Research, by the end of 2024, Vivo had captured an impressive 8% of the global smartphone market, ranking behind industry giants such as Apple, Samsung, and Xiaomi. The company is a subsidiary of BBK Electronics, which owns other prominent brands like OPPO, OnePlus, Realme, and IQOO, contributing to its competitive edge in both the smartphone and emerging technology markets. Vivo's position underscores its influence and potential to disrupt the mixed reality sector. Vivo's strategic unveiling of its Vision headset indicates a crucial moment in the evolution of mixed reality technologies, triggering speculation about how these devices will transform user experiences and industry standards. As more consumers and industries lean towards integrating advanced mixed reality solutions, the outcome of this unveiling will be of significant interest in the coming years. The full introduction of the headset is expected to take place in mid-2025, providing further opportunity for Vivo to clarify its specifications and marketing strategy to a population eager for innovation in this field.