Why reaction to Lionsgate’s AI film deal reminds me of the Campaign for Real Ale

Lionsgate has entered a partnership with the AI firm Runway, allowing the latter to access its extensive film library to create a new AI model aimed at enhancing filmmakers' creativity. This deal raises concerns about the potential for AI-generated content to dominate the film industry, leading to a lack of originality and the marginalization of new writers. The deal has sparked unease among audiences and industry professionals alike, reminiscent of past cultural backlashes against homogenized products, such as the Campaign for Real Ale in the 1970s and the public's rejection of genetically modified foods in the 1990s. The use of AI in filmmaking is seen as a double-edged sword; while it could foster innovation, it also risks producing low-quality, formulaic content. The recent backlash against the use of AI in resurrecting characters from classic films, such as in the new Alien: Romulus movie, highlights the ethical dilemmas and emotional responses surrounding AI's role in creative industries. Critics argue that such practices are exploitative and undermine the integrity of original works. The ongoing debate about AI's place in the creative process reflects broader concerns about intellectual property and the future of storytelling. Many fear that reliance on AI could lead to a homogenization of content, where algorithmically generated scripts replace the unique voices of human writers. This situation raises questions about the sustainability of the film industry and the authenticity of its output. As the industry grapples with these challenges, it is crucial for creators and audiences to remain vigilant. The potential for AI to enhance creativity must be balanced against the risk of diluting the art of filmmaking, ensuring that the industry does not lose its essence in the pursuit of technological advancement.