Huawei unveils Mate 70 series to challenge Apple in China
- Huawei launched the Mate 70 series smartphone in Shenzhen, emphasizing its advanced technologies.
- This launch follows the success of the Mate 60 Pro and a significant innovation in chip technology.
- The new device aims to capture market share from Apple in China, reflecting national pride and innovation.
In November 2024, Huawei continued its ascent in the Chinese smartphone market with the launch of the Mate 70 series in Shenzhen. The latest smartphone follows the successful release of the Mate 60 Pro, which cemented Huawei's position as a dominant player after a significant chip breakthrough. Despite ongoing restrictions from U.S. policymakers aiming to limit China's technology advancements, Huawei's innovative approach and its development of advanced chips entirely within the country resonate with national pride among Chinese consumers. The Mate 70 series features cutting-edge technology, including the HarmonyOS Next operating system and AI-enhanced functionalities, setting it apart from Apple's offerings, particularly in the realm of artificial intelligence, which Apple has yet to introduce in China.