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- Jordan North bravely entered the River Thames to save a Labrador but became panicky in the water.
- RNLI crew, conducting a nearby training exercise, were alerted by the public and reached him in three minutes.
- North expressed gratitude towards the RNLI for their life-saving assistance and stressed the importance of professional help in emergencies.
In December 2024, Jordan North, a radio DJ known for his appearance on reality show I'm A Celebrity Get Me Out Of Here, heroically attempted to rescue a struggling Labrador from the River Thames near Hammersmith Bridge in London. Witnessing the dog in distress, he bravely entered the cold water but soon became panicky and found himself unable to remain afloat. Fortunately, members of the public alerted the RNLI crew, who were conducting an exercise nearby. They reached North and the Labrador within just three minutes, safely bringing them back to shore. North expressed immense gratitude to the RNLI, highlighting their swift response and dedication to rescuing both people and pets in trouble. Despite his initial panic, he praised the bravery of the RNLI crew for their role in ensuring their safety. Thames Commander Gavin Simmons emphasized the importance of relying on professionals in emergencies, urging individuals not to enter dangerous waters themselves. In engaging reflections, North has since voiced his respect for the organization and the rescue operation that saved his life and that of the dog.