Red Lobster's CEO addresses endless shrimp crisis and restaurant closures

In the United States, Red Lobster's new CEO, Damola Adamolekun, has addressed the challenges faced by the restaurant chain following the fallout from its all-you-can-eat shrimp promotion. This promotion, which became excessively popular, led to significant financial losses and the closure of over 100 locations across various states, including Florida, Illinois, and California. Adamolekun acknowledged that the promotion was costly and created operational stress, impacting kitchen staff and customer service. He emphasized the need to streamline the menu and improve infrastructure and technology to enhance the dining experience. Appointed in August, Adamolekun took over after the company emerged from Chapter 11 bankruptcy, aiming to revitalize the brand and prevent further closures. He believes that his experience and character will help him navigate the challenges ahead, despite his relatively young age. Adamolekun's previous roles in finance and restaurant management have equipped him with the skills necessary to lead Red Lobster into a more sustainable future.