Taittinger opens new restaurant to enhance wine tasting experience

In France, Champagne Taittinger has recently expanded its visitor offerings with the introduction of a new restaurant situated at its headquarters in Reims. This restaurant, which opened in June 2025, marks the first full-service dining experience available at Taittinger’s visitor center. The restaurant focuses primarily on lunch for visitors during the day and offers a selection of small plates designed to pair with various champagnes in the early evening. This endeavor represents a significant development in the hospitality approach of Taittinger, aimed at enhancing the overall visitor experience. The restaurant’s menu emphasizes seasonal dishes, and its garden seating provides a unique outdoor dining ambiance for visitors looking to enjoy their meal alongside a glass of Champagne. The establishment of this restaurant follows a series of changes initiated in late 2024 that included an overhaul of Taittinger’s tasting program and improvements to its reservation system. Visitors can opt for three fixed tasting options, which include a guided tour through the historic Saint-Nicaise cellars and a seated tasting experience. At the higher end, participants get to savor older vintages along with gourmet small plates designed by Michelin-starred chef Philippe Mille. This strategic move reflects a trend among Champagne producers to offer more engaging and structured tasting visits, catering especially to tourists who are based in Reims rather than venturing into the countryside for wine tours. The financial center of the Champagne region, Reims is known for hosting several prestigious wine producers, making it an attractive destination for both wine enthusiasts and casual visitors alike. Taittinger’s decision to enhance its hospitality offerings is indicative of broader changes in the wine tourism landscape, where producers are recognizing the importance of a comprehensive visitor experience, combining education about the wine-making process with opportunities for delightful culinary pairings. This limits the traditional boundaries of wine tasting events by allowing guests to fully indulge in the gastronomic aspect of champagne culture. As the champagne-making process is complex and accentuated by artistry, visitors to Taittinger will now find a more elaborate and immersive experience awaiting them at this iconic establishment in Reims.