Have it large: why 2024 is the era of ultra-baggy jeans

The year 2024 marks a significant shift in denim fashion, particularly in the United States, where oversized jeans have become a dominant trend. This resurgence is influenced by a nostalgic appreciation for 90s styles, with celebrities like Rihanna and Billie Eilish leading the way in reinventing the look. Trend forecasters, such as Amy Leverton, note that the popularity of vintage styles, particularly the Silver Tab Levi's, reflects a broader cultural embrace of the baggy silhouette. Designers are also playing a crucial role in this trend. Notable figures like Demna at Balenciaga and JW Anderson at Loewe are pushing the oversized aesthetic, which aligns with the grunge influences that are prevalent in contemporary fashion. Smaller niche brands, such as Très Rasché, are also contributing to this movement, emphasizing comfort and confidence in their designs. The interest in baggy jeans is not limited to high fashion; it is also evident in the mainstream market. Brands like Mother have reported a significant increase in searches for styles like the half-pipe barrel, indicating a growing consumer preference for wider fits. This shift is further supported by data showing a 660% increase in barrel searches compared to the previous year. As the fashion landscape continues to evolve, the oversized jean trend signifies a departure from the skinny jean era, suggesting that comfort and individuality are becoming paramount in denim choices.