Ruben Amorim Masters Team Communication in Football

Ruben Amorim is characterized as a unique coach who blends strictness with a brilliant sense of humor. Those who know him well highlight his communication skills and natural ability to bring people together, which he developed from childhood. During his career, Amorim faced challenging situations, including a tough time when he first became head coach at Sporting. His leadership style earned him deep admiration from associates and colleagues, with grown men visibly upset when he left Braga. Amorim's quirky personality and ability to relate to players and staff guided him through various roles, shaping him into the influential figure he has become in the football world.