Honda seals partnership as founding sponsor for 2028 Los Angeles Olympics

In Los Angeles, the organizing committee for the 2028 Summer Olympics announced its partnership with Honda as a founding sponsor. This significant development comes as part of a strategic initiative to secure top-tier sponsors for the upcoming Games. Honda’s involvement is noteworthy as it fills a critical position in the automotive sponsor category, which has been a vital aspect of Olympic sponsorships. Toyota previously held this role but opted not to renew its sponsorship after the 2024 Olympics. As such, Honda’s agreement represents the first tier-one sponsor added since 2021. The sponsorship deal with Honda contributes to the overall financial goals for the Los Angeles Olympic organizing committee, which aims to raise $2.5 billion from sponsorships. Since the beginning of the year, the committee has secured six new sponsors, including Honda. The CEO of U.S. Olympic and Paralympic Properties, John Slusher, highlighted that this new sponsorship deal pushes the total amount raised from sponsors to over $1.5 billion. This progress helps the LA28 organizing committee maintain momentum and achieve its fundraising target as the event draws closer. Part of Honda’s sponsorship will include coordination with the organizing committee to establish a fleet of vehicles designed to transport athletes and officials during the Games. This effort is crucial for ensuring smooth operations throughout Southern California, where various Olympic events will take place. The partnership aligns with Honda's marketing strategies and showcases the brand's commitment to participating in significant global events like the Olympics. Overall, Honda’s decision to become a founding partner marks a promising development for the 2028 Summer Games, especially in the automotive sector. With sponsorship prices reportedly starting around $200 million, this deal illustrates the high stakes involved in Olympic partnerships. As the countdown to the 2028 Olympics continues, securing such significant sponsors is critical for the success of the event and the overall experience for athletes and spectators alike.