YG Entertainment reveals ambitious 2025 plans and TREASURE's evolution

On December 2, 2024, Yang Hyun Suk, the founder of YG Entertainment, shared a comprehensive vision for the agency's growth and development for 2025 through a personal announcement on YouTube. The announcement included significant updates about TREASURE, a boy band under YG, highlighting their upcoming digital single titled 'LAST NIGHT,' set to be released on December 5, 2024. This single is positioned as a precursor to an EP that is scheduled for release in February 2025, followed by a full-length album expected around mid-2025, likely in July or August. Notably, this new music is expected to represent a shift in TREASURE's musical direction, moving away from high-energy tracks to a more introspective and emotional sound that allows members to connect with fans on a deeper level. This change is particularly significant given TREASURE’s history of creating upbeat and explosive performances. Furthermore, Yang Hyun Suk revealed a leadership change within the group, effective January 1, 2025. Junkyu and Asahi will take over as leaders from the current leaders, Choi Hyunsuk and Jihoon, which suggests a potential change in group dynamics and direction as well. These announcements coincide with a broader initiative by YG Entertainment to revitalize its roster of artists, with TREASURE being just one of the many acts that will be undergoing transformations in the upcoming year. The significance of this moment for the group and the label reflects a strategic response to the current landscape of the K-pop industry, where the competition remains intense, and evolving musical trends are paramount. In addition to TREASURE's plans, Yang Hyun Suk confirmed that other notable acts from YG Entertainment, including WINNER and BLACKPINK, are also gearing up for significant activities in 2025. WINNER will embark on their first tour since 2022, marking their return with new music, while BLACKPINK is set to reunite for a world tour following their successful Born Pink World Tour, which concluded in September 2023. The planned world tour and enhanced focus on both established and upcoming acts underscore YG's efforts to elevate its reputation and financial performance in a highly competitive market. As a part of YG’s strategy, there are also hints at the potential debut of new groups, showcasing the label's ongoing investment in its talent pool and the consistent training of artists through their trainee program. This multifaceted approach demonstrates YG Entertainment's commitment to fostering both seasoned artists and fresh talent while navigating the evolving landscape of the K-pop industry, where connectivity with fans and artistic sincerity are increasingly important.