CHiQ sponsors FIS World Cup events, welcomes Andreas Wellinger in Berlin
- On September 6, 2024, CHiQ held a ceremonial signing in Berlin to renew its partnership with the FIS World Cup Events and the German Ski Association.
- The event featured key executives, including Olympic champion Andreas Wellinger, who was welcomed as a new brand ambassador.
- This partnership aims to enhance CHiQ's brand visibility and leverage synergies within the skiing community, supporting its global expansion efforts.
On September 6, 2024, during the IFA 2024 event in Berlin, CHiQ reaffirmed its partnership with the FIS World Cup Events and the German Ski Association (DSV) through a ceremonial signing at its booth. This partnership aims to enhance CHiQ's presence in the skiing sector and marks a significant step in its sports marketing strategy. Key figures present included Liu Jiang, Chairman of Changhong Holding Group, and Helen Zhang, Deputy General Manager of Changhong Co., Ltd. The agreement was signed by notable individuals such as James Wu, General Manager of Changhong International Brand Business Center, Heiko Krause, Vice President of the German Ski Association, and Olympic champion Andreas Wellinger. Wellinger expressed excitement about the collaboration, highlighting the potential for creative exchanges between the realms of smart home appliances and professional skiing. Heiko Krause acknowledged CHiQ's rapid growth in Europe, anticipating beneficial collaborations that would arise from this renewed partnership. James Wu emphasized the importance of this agreement for CHiQ's global expansion, particularly in the European market. Through this sponsorship, CHiQ aims to leverage synergies and integrate resources to enhance its brand visibility alongside the global appeal of skiing. Currently, CHiQ operates in over 40 countries, indicating its ambition to strengthen its foothold in major economies worldwide.