Harris campaign boosts media outreach ahead of 2024 election

Vice President Kamala Harris' campaign for the 2024 presidential election is ramping up its media outreach strategy, particularly focusing on local news outlets in key battleground states. This decision comes as critics highlight the need for Harris to clarify her policy positions, with many voters expressing confusion. Since becoming the Democratic ticket, Harris and her running mate Tim Walz have conducted significantly fewer interviews compared to their Republican counterparts, with 13 interviews versus 54 by former President Trump and Sen. JD Vance. In response to calls for more engagement, Harris plans to increase her media appearances over the next seven weeks. Campaign advisor Brian Fallon emphasized that the strategy will reflect the types of outreach Harris has been involved in prior to the ticket switch. The campaign aims to connect with voters through nontraditional venues and local media, which may allow for less rigorous questioning compared to major news networks. Despite this strategy, there are concerns among Democratic allies regarding Harris' visibility and the potential risks of limited media interaction. A Democratic strategist noted that voters are eager to learn more about her and her policies, suggesting that more interviews are essential to build familiarity and trust. Harris has recently participated in a Spanish radio interview and engaged with reporters at a National Association of Black Journalists event, but she has yet to hold a formal press conference since becoming the nominee. The campaign's approach reflects a broader strategy to address voter concerns and enhance Harris' public image as the election approaches. With only a limited time left before the election, the effectiveness of this media strategy will be crucial in shaping voter perceptions and support for her candidacy.