Quinn Ewers Signs NIL Deal with Non-Alcoholic Beer Company

Quinn Ewers, the quarterback for the Texas Longhorns, has signed a partnership deal with Athletic Brewing Company, a non-alcoholic beer brand. The announcement was made on Wednesday, with Ewers expressing his enthusiasm for the collaboration. In an interview with Fox Business, he emphasized the importance of maintaining a healthy lifestyle while still enjoying the taste of a brew, stating, "I’m trying to stay healthier... and just trying to have a good vibe before the season starts." Athletic Brewing's co-founder and CEO, Bill Shufelt, praised Ewers for his dedication and hard work, highlighting the brand's commitment to being the preferred non-alcoholic option for tailgaters across the nation. Shufelt noted that Ewers' partnership exemplifies how athletes can enjoy their college experience without compromising their health and performance goals. Ewers also shared his feelings about missing out on the traditional college football tailgating experience, especially as he prepares for the more vibrant atmosphere in the SEC. He expressed a desire to fully experience the excitement of game days, saying, "Maybe when it’s all done, I’ll get to experience all the good stuff." Looking ahead, Ewers and the Longhorns aim to build on their success from last season, where they reached the College Football Playoff after a strong performance in the Big 12 title game. Ewers emphasized the importance of focusing on each game as they strive for the SEC championship.