Geely Auto reports record sales growth amid fierce competition
- Geely Auto achieved record annual sales of 2.17 million units in 2024, a 32% increase from the previous year.
- The company's international exports surged to 403,923 units, marking a 53% year-on-year growth.
- Geely's expansion strategy led to a significant increase in global presence and market access, showcasing robust growth in various segments.
In Hangzhou, China, Geely Auto revealed its impressive 2024 annual sales figures, achieving a total of 2.17 million units sold. This milestone reflects a significant 32% increase compared to the previous year, marking the company’s continual growth trajectory. Notably, Geely’s international markets experienced an even more substantial surge, with exports climbing 53% year-on-year, totaling 403,923 units. This expansion showcases Geely's robust strategies to tap into new markets and strengthen its global presence. Throughout 2024, Geely fully scaled its operations, managing to penetrate well over 80 countries and regions by entering more than 10 new markets, enhancing its hold on existing markets such as the Middle East, Eastern Europe, and Latin America. The company significantly proliferated its model offerings, launching 16 new models across dozens of countries, which underscores its commitment to providing high-quality, high-value vehicles. This strategy reflects Geely's aim to cater to a diverse customer base around the world and ensure exceptional experiences for its clientele. The company's growth was also enabled by its extensive investment in local infrastructure, including the establishment of around 900 global sales and service locations. Notably, this marks a 69% increase in its network compared to 2023. Establishing two new factories in Asia and Africa, alongside four additional subsidiaries in regions like Indonesia and Australia, has allowed Geely to optimize its supply chain while better addressing localized market needs. This multifaceted approach not only strengthens their operational capabilities but positions Geely well within the automotive industry. In 2024, flagship models such as the Geely Coolray reached significant sales milestones, solidifying their position among the top three brands within their segment across major markets. Meanwhile, the luxury Monjaro saw exports jump 150% year-over-year due to its appealing design and powerful performance. The Emgrand maintained its status as a top three A-sedan in nine key markets, further cementing Geely’s dominance in various segments. Beyond just vehicle sales, Geely has expanded its community engagements through various ESG initiatives, which demonstrate the company's commitment to positive social impact initiatives worldwide.