Heritage Grocers Celebrates Fall with La Catrina Photo Contest in Ontario

In Ontario, California, Heritage Grocers Group has commenced its annual La Catrina Mas Catrina photo submission contest aimed at celebrating the Mexican holiday, Día de los Muertos. This initiative is running from now until November 2, 2024, across all Cardenas Markets and Tony's Fresh Market locations, as well as El Rancho Supermercado stores. The contest encourages customers to engage creatively by submitting photos through the retailers' websites. Adam Salgado, the Chief Marketing Officer for Heritage, emphasized the importance of this holiday in bringing families together and honoring cultural traditions. La Catrina, an elegant skeleton figure, symbolizes the essence of Día de los Muertos, which focuses on celebrating life and remembering those who have passed away. The observance reflects a profound part of Hispanic culture, reinforcing the importance of community and connection during the festive season. The contests not only promote customer interaction but also serve to preserve cultural heritage by incorporating traditional symbols and practices within the celebrations. The event is a significant opportunity for families to engage, have fun, and express their artistic talents while participating in meaningful cultural commemoration. Heritage Grocers Group operates a wide network of stores across six states, enhancing their commitment to fostering a sense of community during important cultural events. Overall, the La Catrina Mas Catrina contest reflects Heritage's dedication to both honoring Hispanic traditions and providing a welcoming environment for customers at their stores.