Oct 21, 2024, 12:00 AM
Oct 21, 2024, 12:00 AM

Tim Cook's other job

Provocative
Highlights
  • Tim Cook unveiled one-of-a-kind Nike sneakers at an Apple event in the United States, featuring custom stitching.
  • He has been on Nike's board since 2005 and currently leads its compensation committee.
  • Cook's influence was pivotal in appointing a new CEO at Nike, demonstrating his significant role in the company's ongoing challenges.
Story

In May, during an Apple event in the United States, Tim Cook, the CEO of Apple, showcased a unique pair of Nike sneakers that featured custom stitching with the phrase “Made on iPad.” Cook's involvement with Nike extends back to 2005, when he joined its board while still serving as Apple’s COO under Steve Jobs. His role has evolved significantly; he currently holds the position of lead independent director and chair of Nike's compensation committee. Recently, Cook played a key role in the company's leadership transition, helping to acquire Elliott Hill as Nike's new CEO. Hill, who has a storied history with Nike, had previously retired in 2020 and has returned to address challenges within the company, including slowing growth in China. This leadership change comes after the tenure of former eBay CEO John Donahoe, who faced difficulties in the role during his four years at the helm, demonstrating the complexities and pressures in the current retail landscape.

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