Sir Jim Ratcliffe Plans Documentary to Capitalize on Manchester United's Restructuring

Sir Jim Ratcliffe, who took over Manchester United in February, is reportedly considering producing a documentary to document the club's recent upheaval and restructuring efforts. Following the successful releases of similar projects by rival clubs like Arsenal and Manchester City, Ratcliffe aims to leverage this trend to engage fans and generate additional revenue for both himself and the Glazer family, who retain a stake in the club. Since Ratcliffe's arrival, significant changes have been implemented, including the hiring of consultants to identify cost-saving measures, which led to 250 redundancies in July. The overarching goal of these changes is to restore Manchester United's competitive edge and profitability. Ratcliffe believes that a behind-the-scenes documentary could resonate well with fans, providing them with an insider's view of the club's transformation. To facilitate this project, Ratcliffe has been maintaining a video diary since February, and a sports writer has been enlisted to chronicle the early stages of INEOS' involvement with the club. Matt Dickinson is set to author a book detailing these developments, which could later be adapted into a documentary, further expanding the narrative around the club's evolution. The success of documentaries like Amazon's "All Or Nothing" series, featuring Manchester City, Arsenal, and Tottenham, underscores the potential for such content to attract viewership and revenue. Ratcliffe's initiative reflects a growing trend in sports media, where clubs seek to monetize their stories while engaging their fanbase.