Charli XCX concert in New York sparks online backlash against fan

Kelley Heyer, the creator of the viral TikTok dance associated with Charli XCX's song 'Apple,' has expressed her disappointment over the online trolling directed at a fan who unexpectedly joined her on stage during a concert in New York. This incident occurred during Charli XCX's Sweat tour, where Kelley was invited to showcase her dance on Apple Cam. Instead of joining in the negativity, Kelley emphasized the importance of supporting one another and acknowledged her responsibility in giving exposure to the fan. The dance, which has become a cultural phenomenon, was created during the Covid pandemic, marking Kelley's first attempt at choreography. She initially aimed to highlight an underappreciated song by Charli XCX, and the dance's success has surprised her. Despite the popularity, Kelley has some regrets about not monetizing her creation, as she believes it could have provided significant exposure for her. She noted that the authenticity of her dance, created without financial motivation, resonated with audiences in a landscape often filled with sponsored content. Kelley's experience reflects the complexities of viral fame and the challenges of navigating the commercial aspects of social media creativity.