Squid Game season three premiere crashes Netflix due to overwhelming demand

The long-awaited third season of the popular South Korean series premiered on Netflix on June 27, 2025, capturing worldwide attention. Following the continuation of Seong Gi-hun’s intense story, viewers eagerly anticipated the showcase of brutal competition that had characterized the series since its debut. Netflix subscribers reported significant technical issues as the premiere began, indicating a massive influx of viewers attempting to stream the new season at once. Many users experienced streaming errors and failure to load episodes, leading to widespread frustration on social media platforms. As a response to the unprecedented demand, netizens shared countless posts expressing disbelief at how so many fans simultaneously logging in appeared to ‘break’ Netflix. Viewer reactions ranged from humor to anger; several screenshots of error messages were circulated, highlighting the massive scale of audience engagement. The series had previously broken records during its second season launch, drawing in 68 million viewers in just four days, so expectations were sky-high as the final season was revealed. Hwang Dong-hyuk, the series director, expressed a mix of emotions regarding the culmination of a story that had consumed his life for six years. He voiced feelings of happiness mixed with relief and sadness, sharing that while he is excited for the new episodes to be enjoyed, he also feels a sense of loss at the project’s end. This emotional weight resonates with many fans who have grown attached to the intense, gripping drama that questions the lengths individuals will go to for survival. As Gi-hun's journey to uncover the organization behind the deadly games continues, viewers are left anticipating a bloody conclusion to the series. The third season officially launched globally, making it accessible for streaming in the UK and other countries where Netflix operates. Along with renewed interest in catching up on previous seasons, the occasion highlighted how impactful and embedded Squid Game has become in global culture since its introduction in 2021. It remains one of the most-watched Netflix Originals, solidifying its place in streaming history while paving the way for discussions regarding entertainment expectations and infrastructure efficiency, as streaming platforms must adapt to sudden spikes in viewer engagement.