Bussin' With The Boys secures $30 million deal with FanDuel
- Bussin' With The Boys signed a deal worth $30 million with FanDuel for three years.
- The news was revealed during a conversation between Dave Portnoy and Shannon Sharpe.
- This highlights the growing trend of podcasters leaving Barstool for more lucrative opportunities.
In 2023, the podcast Bussin' With The Boys, co-hosted by Will Compton and Taylor Lewan, transitioned from Barstool Sports to FanDuel, securing a lucrative licensing agreement valued at $30 million over three years. The announcement was made public during a discussion between Barstool's founder Dave Portnoy and Shannon Sharpe on the Club Shay Shay podcast. During the conversation, Portnoy expressed how the show's departure marked a significant financial milestone, illustrating the value created by podcasters who have been part of Barstool's ecosystem. Similar transitions have occurred with other prominent figures who started with Barstool, further indicating a trend where talent leaves for even more lucrative opportunities elsewhere, elevating their market value in the process. This trend raises important questions regarding Barstool's ability to retain its key talent, particularly individuals like Big Cat and PFT Commenter, as they weigh their options against competing platforms. Notably, the podcast has also been linked to political outreach strategies, with Barron Trump reportedly encouraging his father, former President Donald Trump, to appear on the podcast ahead of the upcoming 2024 election. By engaging with younger demographics and utilizing platforms like Bussin' With The Boys, the former president aims to strengthen his appeal among young male voters—a demographic that is crucial for election success. This intersection of entertainment and politics signifies a new frontier in audience engagement and message delivery.