Aespa debuts thrilling collaboration with PUBG in new music video
- Aespa's music video for 'Dark Arts' was released on July 15, 2025, showcasing the group's collaboration with the game PUBG: Battlegrounds.
- The song was initially featured in a film, released two days earlier, to promote the K-pop group's partnership with the game, including new interactive elements.
- The collaboration marks a significant development in the relationship between K-pop and video games, as artists explore new platforms for their music.
On July 15, 2025, South Korean girl group Aespa made a significant entry into the gaming world with the release of their music video for 'Dark Arts.' This collaboration comes as part of a partnership with the popular battle royale multiplayer game, PUBG: Battlegrounds. The music video showcases Aespa's incorporation into the game's unique ecosystem, combining musical artistry with gaming elements. The song 'Dark Arts' was initially introduced in a film of the same name that debuted on July 9, 2025, strategically timed to coincide with the launch of an array of updates within PUBG. The updates featured venues like the Aespa Emote Stage, which allows players to engage with Aespa-themed content. Other gameplay additions include new locations known as Desert Dome, Rest Stop, and Crop Field, which were made accessible to console players shortly after the music video's release. Throughout the music video, viewers witness stunning visuals as Aespa navigates through the vast desert landscapes typical of PUBG. Their adventures involve dodging swerving vehicles that add to the high-octane feel of the scenes. This high-energy performance is paired with striking imagery, including firearms emblazoned with Aespa branding, further blurring the lines between entertainment and gaming. This innovative collaboration marks a new phase in the way K-pop artists engage with gaming, inviting fans to experience their music in an interactive environment. Aespa's earlier single, 'Dirty Work,' which was released in June 2025, set the groundwork for their artistic evolution in this partnership, offering a new dimension to their artistry and establishing a precedent for a growing trend in the music industry.