Goodwill and Jordin Sparks Team Up

In a heartfelt commitment to the New Lives Campaign, Sparks emphasizes the initiative's significance beyond mere partnership, viewing it as a personal mission to advocate for equity. She reflects on her own journey, recalling the challenges she faced during interviews and her determination to seize opportunities. Sparks believes that genuine enthusiasm for a cause is crucial, stating, “Sometimes you can have an initiative that sounds good, but when talking to people involved in the project, they might not have the same excitement.” Martinez, a participant in the campaign, shares his transformative experience after being released from prison. Now approaching 30, he recalls taking the bus to work and the struggles he faced. For him, Goodwill has been a beacon of hope, providing not just employment but a renewed sense of purpose. “Goodwill has helped me get my voice and that sense of pride back,” he asserts, highlighting the profound impact the organization has had on his life. Crawley, another advocate for the campaign, underscores the broader implications of Goodwill’s work, which extends beyond its well-known thrift stores. He points to Martinez’s story as a testament to the organization’s influence on individuals’ lives and career trajectories. The New Lives Campaign has resonated with both donors and thrifters, showcasing Goodwill’s commitment to fostering sustainable employment and personal growth for those in need.