Ferne McCann explains decision to keep daughter away from Pride of Britain spotlight

On October 22, 2024, at the Pride of Britain Awards, Ferne McCann shared her decision to remove her daughter, Sunday, from the limelight. This choice stems from Ferne's discomfort as her daughter began to recognize her family's fame and question her status. Ferne expressed that this awareness led her to reevaluate their public engagements and consider what is best for Sunday’s development. Initially, participating in filming seemed like a wonderful opportunity when Sunday was quite young, and they enjoyed many sweet moments together on the show. However, as Sunday grew older, Ferne realized that exposing her to the pressures of celebrity life could hinder her ability to have a normal upbringing, complete with school and personal growth. Ferne articulated the emotional struggle she faced in making this difficult decision, indicating that it was motivated entirely by a desire to protect Sunday. She recognized that parenting comes with evolving responsibilities and acknowledged her daughter’s more reserved nature as a factor in wanting to limit her public exposure. Reflecting on the experience, Ferne highlighted the importance of the Pride of Britain Awards as a heartfelt event, but emphasized that now feels like the right time to prioritize Sunday’s childhood away from television cameras, reinforcing her commitment to nurturing a positive family environment.