Comforting Hits from Tough Times

Despite a seemingly robust economy, many Americans are gravitating towards a genre of music known as "recession pop," reflecting feelings of frustration and financial vulnerability. A notable example is the viral TikTok song "I'm looking for a man in finance," which resonates with the current sentiment of economic anxiety. This resurgence in recession pop echoes a similar trend from the Great Recession of 2007-2009, where music served as a coping mechanism for the hardships faced by many. Experts like Charlie Harding, co-author of "Switched On Pop," describe this trend as a "curatorial act," where individuals seek to make sense of their experiences during challenging times. In contrast, Joe Bennett from Berklee College of Music recalls the upbeat, dance-oriented music of the past, exemplified by artists like Katy Perry, which provided a temporary escape from economic woes. These feel-good songs were seen as essential "medicine" during difficult periods, highlighting a historical pattern where consumers prefer uplifting music in times of uncertainty. Current economic pressures, however, are palpable, with many Americans feeling the strain of rising prices and dwindling savings. A recent Bank of America report revealed that over half of Generation Z, aged 18 to 27, feel they do not earn enough to sustain their desired lifestyle. This demographic's embrace of recession pop reflects their societal struggles and growing distrust in the economic systems they have inherited, signaling a complex relationship between music and economic sentiment.