Snapdragon Expresses Interest in Acquiring Naming Rights for Old Trafford

Snapdragon, the current front-of-shirt sponsor for Manchester United, has expressed interest in acquiring naming rights for Old Trafford as the club explores funding options for a new stadium. The proposed redevelopment aims to maintain the stadium's location, with costs projected to exceed £2 billion ($2.6 billion). As part of this initiative, Snapdragon is collaborating with the club to enhance both Old Trafford and the Carrington training ground through technology and innovation. The company is keen on leveraging its partnership with Manchester United to explore broader opportunities, including potential branding on the new stadium. Snapdragon's commitment to the club extends beyond sponsorship, as they aim to facilitate the team’s international tours, particularly in markets like China and India, where United boasts a massive fanbase. With 253 million fans in China alone, Snapdragon recognizes the significant potential for brand growth in these regions. Additionally, Snapdragon's sponsorship deal encompasses the women’s team, with plans to host matches in San Diego. The company’s representative highlighted the suitability of Snapdragon Stadium for football, noting its design favors soccer over American football. They expressed enthusiasm for both the men’s and women’s teams to play at the venue, particularly against local teams like the San Diego Wave. Overall, Snapdragon's strategic interest in Manchester United reflects a desire to deepen their partnership while capitalizing on the club's global reach and fan engagement.