Shopper criticizes Primark's autumn collection in viral video

In the UK, a shopper named Carlyleighgyally expressed her dissatisfaction with Primark's autumn 2024 fashion collection in a TikTok video that garnered 24,000 views. While many customers appreciate the store's affordable options, such as the burgundy Oversized Crew Neck Jumper and the £38 Faux Shearling Biker Jacket, Carly's critique highlighted her disappointment with specific items. She pointed out a tan long sleeve jumper, comparing it unfavorably to a character from Harry Potter, and questioned the relevance of certain merchandise, like Lilo and Stitch items in the adult section. Carly also criticized the trend of patterned tights, expressing her disbelief at their return. Despite her harsh critique, she did mention a couple of items she liked, including a £2.50 Smoothing Paddle Brush and a £34 trench coat, although the latter was unavailable in her preferred size. Her video serves as a reflection of the mixed feelings consumers have towards the brand's latest offerings, balancing between affordable fashion and personal taste. Carly's comments resonate with a broader audience who may share similar sentiments about the current trends in fast fashion, particularly as the colder months approach and shoppers seek stylish yet budget-friendly options.