Twitch rolls out video stories to challenge Instagram

Twitch has announced the launch of a new video stories feature, allowing streamers to create 60-second videos directly within the Twitch mobile app or upload from their camera roll. This addition aims to enhance the platform's engagement by enabling streamers to share behind-the-scenes content while on the go, a practice that has become popular on other social media platforms like Instagram and TikTok. The introduction of video stories aligns with Twitch's goal to foster a deeper connection between streamers and their audiences. Streamers can utilize this feature to pose questions, conduct polls, and create personalized shout-outs for new subscribers. Additionally, video stories can serve as a medium for sharing highlights from recent streams, promoting upcoming events, or notifying viewers about schedule changes. Despite the new capabilities, Twitch acknowledges that top creators may still prefer to use other social media platforms for broader outreach. The company is also making all story formats, including text and photo stories, accessible via its web app, recognizing that many viewers spend significant time on Twitch's website. By integrating video stories, Twitch hopes to keep its streamers engaged with their audience without relying on external platforms. This move reflects a broader trend in social media, where the story format has been widely adopted, and positions Twitch as a more versatile platform for content creation and viewer interaction.