Alex Cooper doesn't care how you label her

In the United States, Alex Cooper, the prominent host of the podcast 'Call Her Daddy,' recently discussed her evolving career at the DealBook Summit. During this event, she revealed that her team engaged in a discussion with Donald Trump’s campaign about a potential interview, although she herself was not present for the conversation. Cooper noted that while she had initially sought to avoid political dialogue, she recognized the importance of certain political discussions, particularly as they relate to her audience. This acknowledgment reflects her understanding of the broader implications of politics on societal issues, including those affecting women today. Cooper’s recent shift from a podcast centered primarily around sex advice to one that includes conversations about trauma marks a significant change. She shared that her audience, largely composed of young people, seeks deeper, more meaningful content that resonates with their experiences. The transition aligns with her goal of expanding her platform beyond entertainment into impactful discussions that can lead to personal growth and awareness among listeners. Her previous partnership with Spotify is notable, as she amassed over 4.4 million followers prior to signing a reported $125 million deal with SiriusXM. A significant aspect of Cooper’s strategy has been the foundation of her brand, the Unwell Network, which aims to provide a voice and a platform for young creators. The network features multiple podcasts that delve into various topics, facilitating a space for open conversations about mental health and well-being. By creating this network, Cooper not only broadens her impact as a content creator but also establishes a community for younger audiences seeking relatable content. Moreover, Cooper's ambitions include branching into consumer products, influenced by the successes of other content creators who have ventured into product lines. At the DealBook Summit, she announced a partnership with Nestlé to launch Unwell Hydration, a beverage geared towards women, available at Target starting January. This launch exemplifies her keen awareness of market trends and her desire to provide products that resonate with her audience's needs and lifestyles. As she progresses in her career, Cooper emphasizes the importance of both creating content that matters and engaging in conversations that shape cultural dialogues.