Meta removes 10 million fake Facebook accounts to combat spam and impersonation

In an effort to enhance the integrity of its platform, Meta Platforms, the parent company of Facebook, announced a significant crackdown on fake accounts. Between January and June of 2025, a staggering 10 million Facebook accounts were deleted mainly due to issues such as impersonation, spam behavior, and fake engagement. This massive deletion is part of a deliberate initiative by Meta to promote originality and purify the content that circulates on the platform. As a social media site used by billions, Facebook faces constant challenges in maintaining content quality amidst a flood of various accounts. To further clarify its strategy, Meta has identified that beyond the 10 million impersonator accounts, it has also taken action against approximately 500,000 accounts that were associated with spammy behavior or fake engagement practices. The overarching goal of these measures is to not only clean up the platform but also to prioritize authentic creators and original content in users' feeds. In response to concerns about the quality of content, Meta has committed to enforcing stricter policies aimed at reducing what it terms as unoriginal content; this includes posts that largely reuse or repurpose another creator's work without proper credit. Interestingly, while Meta's new policies encourage originality, the company clarifies that it does not target creators who partake in trends or remixing existing content. The crucial factor is that these users need to add their unique input to the material. If not adhered to, the consequences could include reduced visibility for their content and the temporary suspension of monetization features. To assist creators in complying with these new guidelines, Meta provides recommendations that emphasize the need to transform reused content. This can entail producing reaction videos or making substantial edits when utilizing material from other sources. The latest developments from Meta appear to be a response to ongoing concerns from creators about being