Colgate promotes effective oral care with total active prevention system

In a bid to enhance oral health, a group of researchers at Colgate created a new collection of products known as the Total Active Prevention System. This system includes a manual toothbrush, a specialized toothpaste, and a mouthwash that collectively aim to improve oral hygiene by addressing multiple concerns such as cavity prevention, plaque control, and breath freshness. During an exclusive visit to their laboratories, members of the research and development team shared insights about how each product was designed to work in harmony to maximize effectiveness. They highlighted the superior antibacterial and anti-plaque properties of stannous fluoride in their Total Active Prevention Whitening Toothpaste, which was favored by testers for its soft texture that effectively combats surface stains without causing sensitivity. Meanwhile, the manual toothbrush features over 5,000 high-density bristles that not only break up plaque buildup but also create a foamy texture to enhance cleaning efficiency. Testers expressed satisfaction with the toothbrush, noting its deep clean feel, which often surpasses that of electric toothbrushes they previously preferred. Colgate’s Total Active Prevention Mouthwash was also highlighted for its refreshing qualities. Testers reported an absence of the usual burning sensation found in other mouthwashes, attributing this pleasant experience to the zinc content, which aids in freshening breath. After a week of using the system at home, testers concluded that the combination of these products effectively targets various oral health issues simultaneously. Overall, Colgate's innovative approach showcases how advancements in dental care products can offer consumers efficient solutions for maintaining optimal oral hygiene.