Nintendo switch 2 launches at steep price amid customer backlash
- Nintendo's Switch 2 will cost $449.99 when it is released in June 2025.
- Several new games for the console will also see significant price increases.
- The price hike has led to customer dissatisfaction and concerns over affordability.
On April 2, 2025, Nintendo revealed that the Nintendo Switch 2 will be priced at $449.99 and is set for release on June 5, 2025. This price represents a significant increase from the original Switch's launch price of $300 in 2017 and has raised concerns among consumers, especially with many anticipating a more modest price hike. Alongside this announcement, Nintendo also revealed that several new games will be priced at record levels, with some titles reaching up to $80—breaking the previously common $70 ceiling for video game prices. The announcement was met with mixed reactions, as many customers expressed disappointment regarding the unexpected price increase. Some fans took to social media to voice their concerns, noting that inflation and other economic factors may have led to this decision. The pricing strategy is complemented by new features in the Switch 2, which offers an improved gaming experience including a 256GB storage option, 4K capability when docked, and enhancements in gameplay mechanics such as in-game chats and a redesigned user interface. In the UK, the pricing for the Nintendo Switch 2 is set at £395.99, which is nearly £90 more than the price of the Nintendo Switch OLED. Pre-orders have opened, with special priority given to long-term Nintendo Switch Online members. This move aligns with Nintendo's strategy to reward loyal customers. However, the level of price increase has still raised eyebrows in the gaming community, making it crucial for Nintendo to carefully monitor consumer sentiment moving forward. Nintendo’s production strategy may also play a role in these price changes, as some manufacturing has reportedly shifted to Vietnam to avoid potential tariffs associated with trade policies. As the video game landscape continues to evolve with increasing competition, the expectation is that Nintendo will need to justify this price hike to maintain its customer base while also competing against other major players in the gaming world.