CBS Texas launches groundbreaking AR/VR broadcast studio

On June 23, 2025, CBS Texas unveiled its innovative augmented reality (AR) and virtual reality (VR) broadcast studio, the first of its kind in Texas. This advanced studio is designed to enhance the storytelling capabilities of the station, allowing for an immersive experience for audiences. With weather events being increasingly variable and sometimes unpredictable in North Texas, the studio offers a unique opportunity for meteorologists to present weather forecasts in a more captivating manner. The new technology lets them utilize the entire studio space as a canvas for creating realistic 3D weather elements such as clouds and storm systems. This launch aims to maintain CBS Texas's commitment to delivering quality newscasts enriched with vital information. The proprietary blueprint for this cutting-edge AR/VR technology was developed by CBS Bay Area and is now being adopted across CBS Stations, signifying a pivotal shift in how news is presented in the current media landscape. As audiences become accustomed to immersive experiences in various aspects of their lives, CBS Texas is positioning itself as a leader in modern broadcasting. The integration of AR/VR technology provides a competitive edge by engaging viewers and offering them an enriched understanding of news and weather. The commitment to advancing broadcasting methods like this is crucial, given the fast-paced advancements in technology, especially within the news sector. CBS Texas recognizes the necessity to evolve its broadcasting strategies to cater to an audience that values cutting-edge technology in storytelling. This launch signifies a new era for CBS stations and could lead to further advancements in how news is consumed, ultimately shaping the future of journalism.