Football Takes Center Stage at Year Of Ours NYC Pop-Up

Year Of Ours, a prominent sportswear brand, has deep roots in football culture, as highlighted by founder Eleanor Haycock's personal experiences growing up in Buffalo, New York. The brand's journey began in 2016 with the creation of the Football Legging, which has since become a staple in their collections. Haycock's passion for the sport is evident, as she recalls the excitement of attending games with her family and the hope that each new season brings. The recent pop-up event in New York City aims to celebrate this connection to football, showcasing new styles that resonate with fans who enjoy the game from the stands. The collection reflects the brand's commitment to blending fan culture with athleisure, making it accessible and fashionable for women. Haycock emphasizes the importance of creating a sense of community among fans, stating that the environment in the stands is just as vital as the athletes on the field. The brand has evolved to include a variety of colors and styles that appeal to modern consumers, ensuring that their offerings are both stylish and functional. This expansion aligns with their mission to empower women through sportswear, fostering confidence and comfort. As the 2024 football season approaches, Year Of Ours is excited to share their latest collection, which embodies the spirit of game day. The brand's focus on inclusivity and team spirit aims to resonate with a diverse audience, reinforcing the idea that football is for everyone, especially women who are passionate fans.