Oetker Collection promises luxury with new Saint-Tropez hotel in 2027

In an exciting development for the hospitality industry, Oetker Collection has announced plans to open a luxury hotel in Saint-Tropez, France, in 2027. The project will take shape at the site of the former Le Mas Bellevue and promises to integrate the elegance of the Côte d'Azur with the rustic allure of Provence. Designed by architects Olivier Raffaëlli from Triptyque and the duo Patrick Gilles and Dorothée Boissier from Gilles & Boissier, this new establishment will comprise several interconnected provincial houses that blend seamlessly with the natural landscape. It aims to provide guests not only with stunning architectural beauty but also with panoramic views of the surrounding environment, swimming pools, gardens, and wellness facilities. The intended structure will feature 53 rooms and suites, each boasting a private terrace or patio. A central infinity swimming pool will be complemented by an expansive wellness facility and an on-site bar and restaurant. The design philosophy is centered around harmonizing modernity with the authenticity of the region. Raffaëlli envisions the hotel as an embodiment of Saint-Tropez's unique spirit, captured through thoughtful architectural elements and landscaping. There will be a variety of small two-story outposts, artfully constructed to provide unobstructed views of the coastline. Beyond its physical structure, the hotel’s design will incorporate local materials and native plants, including olive trees, reflecting the Mediterranean ambiance. The lobby's aesthetic will feature textured plaster walls, ornate details, and Roman-inspired arches that complement the warm wooden beams reminiscent of traditional provincial homes. Emphasizing discretion, the hotel will offer a tranquil retreat, seemingly hidden among artfully landscaped gardens and natural vegetation. This strategic design choice aligns the establishment with the upscale yet down-to-earth vibe characteristic of the area. Oetker Collection aims to create more than just a place to stay; it envisions the hotel as a sanctuary where guests can immerse themselves in the essence of Saint-Tropez's beauty and culture. The undertaking marks a significant investment in the region, aiming to elevate luxury tourism in a destination already renowned for its exclusive offerings. The anticipated completion and unveiling of this masterpiece is poised to enhance the allure of Saint-Tropez, inviting guests worldwide to experience its distinct charm in a remarkable setting.