Laura Ashley and Campod team up to redefine caravan design

In October 2023, the Laura Ashley Campod was launched at the NEC Motorhome and Caravan Show in the UK, drawing considerable interest from attendees. This partnership signifies a notable collaboration between luxury brand Laura Ashley and the caravan manufacturer Campod, reflecting a trend where outdoor experiences are blended with high-quality design and comfort. The collaboration aims to attract not only outdoor enthusiasts but also a broader audience interested in stylish outdoor living. The managing partners of Leisure Pods Ltd, Tom Barton and James Plane, emphasized that the collaboration was inspired by a mutual passion for combining classic elegance with functional innovation. Campod is being marketed to those looking for modern twists on traditional caravanning experiences, featuring a pod that weighs just 800 kg, making it both practical and durable for travel. The lightweight construction allows for easy towing, further enhancing its appeal to a diverse range of consumers. This modern take on caravanning—referred to as “podding”—is a response to a growing lifestyle trend where individuals seek to enjoy the outdoors in style without sacrificing comfort. The collaboration with Laura Ashley is particularly strategic for Campod, as it emphasizes the brand's commitment to producing not just functional products, but also stylish and high-quality outdoor spaces. Barton and Plane highlighted that Laura Ashley's long-standing reputation for elegant design and quality craftsmanship aligns perfectly with their vision. This partnership is not simply about creating a product; it is positioned as a lifestyle experience that celebrates both heritage and modern adventure. Anticipation for this collaborative product extends beyond just the design. Campod is also fostering a community among its users, planning to create a dedicated Facebook group where customers can network, share experiences, and exchange tips related to outdoor adventures. This engagement strategy underlines their intent to cultivate a lifestyle brand. By integrating community involvement with premium design elements, the collaboration aims to elevate the overall caravanning experience while appealing to a demographic that values luxury and innovation in their outdoor pursuits.